4 Points to Help Your Staff See The Value of Leveraging Fintech

March 26, 2018

Financial institutions have been upping their fintech game and digital strategy efforts for years now. Whether it’s taking advantage of the cloud, mobile banking or data analytics, the tools, solutions, and technologies available are expanding at an intimidating rate for smaller FI’s that rely on their marketing and IT teams to wear a lot of hats.

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Women in Tech: Diversity Leads to Better Innovation

November 1, 2017

A few years ago, in the audience at a local tech conference in my hometown of Charlottesville, Virginia (the home of Thomas Jefferson’s University of Virginia), I was joined by co-workers from the small app-development group where I was a partner and the only woman employee. The panel discussion was about how to attract tech talent to smaller communities, and was comprised of about five leaders from area tech companies. Not surprisingly, all men.

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September 14, 2017

Williamsburg, VA – September 13, 2017 - Partner Colorado Credit Union, an Arvada, Colorado based credit union, recently launched a redesigned website, The new website includes a complete overhaul of design including navigation, copy, simplified applications, and a range of new financial education tools, such as relevant content and financial calculators. Partner Colorado’s new website offers users a more intuitive digital site experience to better serve members.

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Sizing Images for Social Media

May 6, 2016

Let’s talk about social media, shall we? By now, FIs know it’s extremely important to have a social media presence, but the task of keeping each platform up to date gets complicated very quickly, especially because the popularity of individual social platforms tends to ebb and flow. Even more frustrating, the content you use for each individual social media platform should be different--otherwise why would your customers follow more than one?-- and each platform is constantly changing its formatting.

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Six Ways to Kick-Start Your Site Audit

March 31, 2016

Since the creation of the world wide web (W3) occurred over twenty-five years ago, it’s safe to say most businesses have a web presence, however small, that can withstand slow and steady increases in internet functionality. Unfortunately, fast-paced tech innovations are more commonplace than slow and steady growth, which means keeping up with your site can be a slippery slope.

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Permalinks Explained

March 16, 2016

If you’ve read my article about image optimization, you already know that taking advantage of file titles can make a huge difference when auditing your site’s SEO performance; the same principle applies to site URLs, product downloads, portfolio listings, news articles, etc. In fact, every clickable element on your site has its own distinct and unique Permalink. How you choose to archive your website has a significant impact on keyword counts and how your pages are being processed by search engine crawlers.

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Image Optimization Checklist

February 17, 2016

Images may not come to mind when you are optimizing your website for SEO, but images are just as important as optimized articles or pages. To ensure you are making the most of your content, Geezeo has put together a quick image optimization checklist:

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Geezeo Unveils Voyager, a Search Engine Optimization Tool Specifically Designed for Financial Institutions and Powered by BrightEdge

September 10, 2015

Braintree, MA USA September 10, 2015 – Geezeo, a fintech company that helps more than 400 financial institutions better engage consumers through its digital advisory platforms, today unveiled Voyager, a Search Engine Optimization (SEO) platform specifically designed for community banks and credit unions and powered by BrightEdge, one of the most powerful web analytics platforms available. Pen Air Federal Credit Union is Geezeo’s inaugural Voyager client.

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