Dominance in the search channel has been a major key to Amazon’s success. Amazon’s reach has grown so much that it has changed the shopping habits of an increasing number of consumers. A recent survey by BloomReach, Inc. found that the number of consumers who begin their online search for a product with Amazon increased from 44% to 55% between 2015 and 2016.
Directing traffic to your site is always a battle, but with increased usage of mobile devices and apps the already difficult task of driving consistent traffic to your domain has no-doubt become even more difficult. This article will, in part, discuss how properly using custom content can counteract traffic diversion and also touch on the statistics you should pay attention to for increased knowledge about how, where and why your site is being viewed.
It’s no secret that some subject matters are inherently difficult to rank well on Google because larger companies tend to dominate the search results pages due to massive marketing budgets. For many banks and credit unions, coming up with an effective SEO strategy gets stunted due to this very issue, especially when an FI’s SEO strategy is built upon using “header” or broad, short keywords.
Unfortunately, since those “header” keywords are the easiest to identify, many financial institutions are falling into the trap of using and re-using the wrong keywords on their site.
Let’s talk about social media, shall we? By now, FIs know it’s extremely important to have a social media presence, but the task of keeping each platform up to date gets complicated very quickly, especially because the popularity of individual social platforms tends to ebb and flow. Even more frustrating, the content you use for each individual social media platform should be different--otherwise why would your customers follow more than one?-- and each platform is constantly changing its formatting.
Since the creation of the world wide web (W3) occurred over twenty-five years ago, it’s safe to say most businesses have a web presence, however small, that can withstand slow and steady increases in internet functionality. Unfortunately, fast-paced tech innovations are more commonplace than slow and steady growth, which means keeping up with your site can be a slippery slope.
If you’ve read my article about image optimization, you already know that taking advantage of file titles can make a huge difference when auditing your site’s SEO performance; the same principle applies to site URLs, product downloads, portfolio listings, news articles, etc. In fact, every clickable element on your site has its own distinct and unique Permalink. How you choose to archive your website has a significant impact on keyword counts and how your pages are being processed by search engine crawlers.
Images may not come to mind when you are optimizing your website for SEO, but images are just as important as optimized articles or pages. To ensure you are making the most of your content, Geezeo has put together a quick image optimization checklist:
What is SEO? SEM? If you are anything like I was five years ago, these ever-essential acronyms wouldn’t mean much, yet they are imperative in today’s digital market. In short, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are the most effective ways to educate internet algorithms on what your website contains.
Williamsburg, VA - Robins Financial Credit Union, based in Warner-Robins, Ga., recently launched a new, enhanced website as part of its January 1, 2016 name change and rebranding. The site, www.robinsfcu.org, features enhanced navigation as well as a responsive design for mobile users.
Are you leveraging your web properties as well as you could be?