If you have kids, chances are you’ve experienced a serious case of the “I Wants” when shopping with them. What exactly are the “I Wants?” Well, it’s when you go to the store with your kid in tow and they suddenly HAVE TO HAVE everything they see.
It was after one particularly annoying trip to Target for light bulbs and milk with my then 4-year old that I decided I either needed to stop taking him into stores, or I was going to have to help him better understand money.
There is plenty of talk in the Fintech space about how financial institutions need to consider jumping in on the “wearable” bandwagon. I am not against mobile technology and in fact, am a huge fan. But seriously, if you think the masses are going to use any watch to do their banking or flick their eyes in Google Glass to pay their bills, I personally think you are overestimating the current appeal of these devices.
Here are some of the posts and articles that we found on the web that we think you’ll want to take a look at.
Chris Skinner may have caught some flack from some attendees of a recent speaking engagement, but he is 100% correct. Banks must consider putting everything on a digital platform.
Speaking to marketers at the Virginia Credit Union League marketing workshop in Richmond last week, our very own Jim Craig shared a lot of information and tactics related to mobile marketing.
One of the first things he shared was a new term that served as the theme for his presentation – “Mobimartricity”. He presented the term totally in jest. What the made up term is meant to represent is real, however. Mobile-optimized, customer-centric engagement marketing was the focus of the talk, and is also what is missing from so many bank and credit union playbooks.
We’re creatures of habit, comfortable in our ways and likely starting our morning as we started the day before. It’s easy to follow a routine and somewhat painless as we ease through another day like countless others. We go through the same motions of answering emails, attending meetings and putting out fires, day in and day out. A rut perhaps? No, not really. We’re just human and typically conform to our environment and surrounds. We’re going through the motions, but perhaps we’re not taking enough actions.