Mobimartricity – Why You Should Always Be Mobile

May 8, 2014

Speaking to marketers at the Virginia Credit Union League marketing workshop in Richmond last week, our very own Jim Craig shared a lot of information and tactics related to mobile marketing.

One of the first things he shared was a new term that served as the theme for his presentation – “Mobimartricity”. He presented the term totally in jest. What the made up term is meant to represent is real, however. Mobile-optimized, customer-centric engagement marketing was the focus of the talk, and is also what is missing from so many bank and credit union playbooks.

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