Geezeo's Responsive Tiles Transform Digital Banking Experience

June 7, 2018
Submitted by JIm Craig on Thu, 06/07/2018 - 20:19

Geezeo, an established fintech leader in data-driven solutions for financial institutions, launched Responsive Tiles, a game-changing product that merges the streamlined efficiency of online banking with the value of leading-edge Personal Financial Management tools. These powerful tools help innovative banks, credit unions, and technology partners gain a better understanding of their customers’ needs, and allow customers to get more value from the intuitive design of the tiles.

Geezeo’s Responsive Tiles were launched on a limited basis at the beginning of 2018 to empower financial institutions to deliver more robust, consumer-centric online and mobile banking experiences via personal financial management (PFM) features. Now Responsive Tiles are rolling out to all Geezeo clients, with nearly 100 more of Geezeo partner FIs launching Responsive Tiles before the end of 2018. Effective May 2018 any new Geezeo client will be able to launch Responsive Tiles as soon as they complete product implementation.

Geezeo developed Responsive Tiles with a vision of enabling banks and credit unions to provide the right financial tools at the right time

“Ultimately we want our clients to stand out AND help make their digital banking experience enriched, unique and representative of their mission and brand. A Responsive Tile strategy is likely the best model for most our clients to see this concept come to fruition,” said Geezeo CEO Shawn Ward. “There is no doubt that with the availability of our custom APIs and now Responsive Tiles, Geezeo offers the best solutions for creating the best digital banking experience.”

Geezeo developed Responsive Tiles with a vision of enabling banks and credit unions to provide the right financial tools at the right time to retail and business customers while gathering and leveraging financial behavioral data to build stronger, deeper relationships. 

“Tiles give financial institutions and their vendors/partners a new way to create a fully blended digital banking experience by weaving core PFM features and content into existing online and mobile platforms,” says Ward. The majority of Geezeo partners have already begun leveraging the new Geezeo Tile approach, as they look to build stronger online banking products and experiences.”

“Consumers want simple money management tools that support daily and long-term financial needs, and banks are recognizing that they need to blur the lines between traditional digital banking features and PFM,” Ward continued. “We have seen significant enhancements made to digital banking, and we’re excited to see clients and partners recognize Geezeo Responsive Tiles as the best solution to bringing PFM features to the forefront of the overall digital banking experience.”

“We’re noticing that a growing number of our customers are signing up for online personal financial management (PFM) tools,” said Liberty Bank Chief Marketing Officer Patricia Jatkevicius. “We realized that this was an opportunity for us; not only could we add value to our relationship with our customers by giving them a tool powered by their bank, but we could also use the data to find out how we could serve them better. Plus, it allowed us to compete on the same playing field as larger banks in our market.”

Geezeo Responsive Tiles support all display types and can be integrated into a current online and native mobile banking experience without compromising site performance or user interface design. The most popular Tiles include Account Aggregation, Spending Analysis, Net Worth Analyzer, Spending Targets, Budgets, Savings Goals and Cash Flow Projections. Tiles can be easily modified to support default colors and sizes set by the financial institution. Completely custom Responsive Tiles are also available.

About Geezeo

Geezeo is a financial technology (Fintech) firm that delivers enriched digital banking experiences via its white label digital financial management solutions. By processing, augmenting and storing billions of transactions, Geezeo plays a significant role as a critical data partner. Purposely integrated within a financial institution’s online banking and mobile platforms, financial institutions benefit from Geezeo’s relevant insights that enhance the overall user experience. More information can be found at www.geezeo.com