TIMBERVILLE, VA USA January 10, 2018 - F&M Bank of Virginia announced the launch of Squirrel, a Personal Financial Management (PFM) platform powered by Geezeo, a leading Fintech firm offering integrated digital financial management. The $700 million community bank is offering customers a fully integrated, white label digital financial management solution, and will benefit from Geezeo’s engagement banking platform, which enables financial institutions to deliver highly relevant content from within the online banking environment.
Squirrel provides customers a digital platform and solution, allowing them to make informed financial decisions while enhancing engagement that drives growth and increases retention rates. Community banks like F&M Bank are in a position to offer unique services to compete with larger financial institutions and neo banks while empowering consumers to take better control of their finances. Smaller banks also benefit by having a platform that provides a convenient place for customers to sync all their financial information between the host bank and other financial institutions, where customers have relationships and accounts. Geezeo analytics works with aggregated, transactional and behavioral data, giving bank marketers insight and actionable conclusions from the most important elements of a customer’s financial life.
“We knew we wanted to enhance our digital prowess and offer customers a solution to help them manage their financial well-being,” said Dean Withers, CEO of F&M Bank. “We are excited to launch Squirrel and look forward to leveraging digital and data to foster long-lasting relationships and mutually reward customer relationships.”
The memorable name “Squirrel” was devised as a modernized association with F&M Bank’s long-standing tree logo. In nature, squirrels are well-known for their caching behavior, especially the storage of tree nuts. With the Geezeo solution integrated into online banking, customers are able to “stow away” extra funds by keeping an eye on their spending behavior. From these likenesses, along with the fact that squirrels are a common sight in the Shenandoah Valley, the name for F&M Bank’s PFM platform was born.
About F&M Bank
F&M Bank serves the Shenandoah Valley with 13 full-service branches, a network of ATMs, and a wide variety of financial services. Both individuals and businesses find the organization's local decision-making, and up-to-date technology provides the kind of responsive, knowledgeable, and reliable service that only a progressive community bank can. F&M Bank has grown to over $750 million in assets and boasts over 160 full and part-time employees. Its conservative approach to finances and sound investments, along with excellent customer service, has made F&M Bank profitable and continues to pave the way for a bright future.