Langley Federal Credit Union, based in Newport News, VA., recently launched a redesigned website, www.langleyfcu.org. The new site is now fully accessible from both desktop computers and mobile devices, and is designed to be visually appealing and user-friendly.
Created to enrich the user experience, the new site incorporates a modern design and responsive technology to seamlessly optimize viewing capabilities for all devices and screen sizes. Intuitive navigation and simplified communication guides visitors to find what they are searching for quickly. The objective was not to just provide design, but to develop a site that supported Langley’s member service objectives as well as organic search (SEO) and content marketing strategies.
“This new website provides Langley Federal Credit Union with the mobile and digital experience that our members expect from us. Consumers live on their mobile devices and our new website ensures that their interactions with us deliver the ease-of-use that they have to expect from Langley,” stated Tom Ryan, President/CEO of Langley Federal Credit Union.
Langley hired Geezeo’s in-house marketing agency, Geezeo Interactive (GI), to plan, develop and design the new site. The GI creative team actively sought client input and collaborated closely with the Langley project team and management to improve site navigation, build a clearer member journey and craft an overall design that supported the credit union’s new visual brand.
Fred Hagerman, Vice President of Marketing at Langley summarized the decision to select Geezeo. “We assessed potential partners for this project both locally and nationally. Geezeo’s extensive knowledge of the credit union industry, along with their strength in website design and search engine optimization ultimately resulted in their selection. Looking back at the outcome, we were blown away by their work. Geezeo’s team of experts put together a final product that we are incredibly proud of.”
“Working with the team at Langley was a fantastic experience for us because they knew what they wanted to accomplish with the new site and gave us the opportunity to address their unique needs creatively,” said Jim Craig, VP Consulting Services for Geezeo. “They now have a site that serves existing members efficiently while building trust and engagement with prospective members.”
About Geezeo Interactive
Geezeo Interactive is the marketing arm of Geezeo, a fintech firm offering hundreds of financial institutions tools that enhance the online banking experience. Geezeo’s integrated Personal Financial Management (PFM) platforms are thoughtfully integrated within a financial institution's online banking and mobile platforms, offering consumers a holistic view of financial assets,
liabilities, cash flow, goals and budgets. Geezeo’s included Engagement Banking platform, offers relevant, data-driven content that helps financial institutions develop online customer dialog while generating growth through acquisition and increased wallet share. For more information on the privately held company, visit www.geezeo.com.
About Langley Financial Credit Union
Langley Federal Credit serves over 250,000 members and has more than $2.2 billion in assets, ranking the financial cooperative as one of the top 100 largest credit unions in the nation. Located in Hampton Roads, Langley has served the community for more than 80 years.