GEEZEO PARTNERS WITH DIGITAL ONBOARDING, INC. ~Digital platform builds frictionless customer journey to drive product activation and build stronger, deeper customer relationships.

September 7, 2017

Geezeo is a financial technology firm that enhances the digital banking experience via its white label consumer and business digital financial management solutions. Today the company announced its strategic alliance with Digital Onboarding, Inc. the first digital SaaS platform dedicated to increasing bank customer activation rates.

For banks and credit unions, Digital Onboarding provides a fully automated customer onboarding solution that is more efficient and effective than traditional phone calls, emails, direct mail, and print brochures, thereby driving profit by increasing new customer activation rates. Digital Onboarding, is a subscription service that makes it easy for financial institutions to replace paper-based “Welcome Kits” distributed in the branch, with an instant text message linking to a customized digital journey that supports the account activation process. With Digital Onboarding, the banking customer is provided an intuitive, user-friendly and efficient solution, that simplifies the on-boarding journey.

From an execution standpoint, deployment is easy and cost effective. The Digital Onboarding solution takes less than a week for a bank or credit union to implement, and over time can produce 6-figure savings by eliminating print brochures, while increasing customer activation rates and profitability. Geezeo has over 500 clients now, and sees first hand how the industry is evolving to meet the needs of a digital world.

“It can cost a financial institution plenty to acquire a new customer, so onboarding them intelligently is a must,” said Bryan Clagett, Geezeo CMO. “Every customer’s onboarding journey is different, but the typical experience contains common friction points. Be it a checking account or enrolling in digital financial management, our clients are asking us to help them find new ways to reduce friction via digital.”

“Too many financial institutions are focused on sales goals measured by new account openings, but banks don’t generate revenue from inactive accounts,” added Ted Brown, CEO of Digital Onboarding. “The focus needs to shift from opening new accounts to acquiring active banking relationships. Only 45% of new checking account openers convert into fully engaged profitable relationships, and 11% of new accounts are never activated all. In other words, banks are getting people to the five yard and then fumbling the ball. We’re committed to helping financial institutions make it into the end zone every time a new account is opened.”

About Digital Onboarding Inc.
Digital Onboarding is the first SaaS platform dedicated to helping bank customers activate their accounts and get the most benefit out of their financial services relationships. For banks and credit unions, Digital Onboarding provides a fully automated and 100% digital new customer onboarding solution that is more efficient and effective than traditional emails, phone calls, direct mail, and print brochures.