Braintree, MA, USA September 28, 2016 - Geezeo, a leader in FinTech and data-driven content, along with its partner King Fish Media, a digital and content-management agency, have announced they’ve added Greater TEXAS Federal Credit Union and Pen Air Federal Credit Union as clients. Working together, Geezeo and King Fish Media are creating editorial strategy and marketing solutions for both credit unions, delivering clear information paths that are customized for each target audience. Content design, development and management will support each credit union’s brand identity and will align to increase online visibility with a unique tone and position.
The partnership with King Fish Media, via Geezeo’s in-house agency led by industry veteran Bryan Clagett, brings more strategic focus to content management and brand identity to financial institutions. The goal is to help financial institutions build a unique voice and position so that they can engage their customers more effectively with content that informs, educates and inspires them based on financial interests and needs.
“Geezeo's personal financial management technology is fundamentally about enriching the engagement and interaction between a financial institution and the consumer, so it’s logical we work together to help FIs better leverage content and engagement opportunities," says Cameron Brown, President of King Fish. “Producing and delivering the right information digitally results in a rich customer experience, and enhances brand trust and preference for Geezeo clients. We work to identify business challenges and deploy content-based marketing programs to solve those challenges; this approach is the most effective and actionable marketing that financial institutions can offer their customers.“
“In the three months we’ve been working with the Geezeo & King Fish team, they’ve continually made recommendations to help us better improve our site for optimization and we’ve seen incremental increases in our organic search. ” says Brandy Conway, Vice President, Marketing at Greater TEXAS FCU. “Part of our SEO strategy includes original content for our website. They produced a very well written and informative piece and we are excited about using it in our upcoming marketing campaign.”
“The role of the traditional brick-and-mortar financial institution is evolving, and to stay relevant FIs need to re-evaluate their digital strategy.” explains Katharine Shindoll, Geezeo’s Digital Marketing Consultant. “The digital experience is becoming ‘the bank’ to the consumer, so its presence should be greater and content must be relevant and on point. When presented intelligently, digital content changes the way customers interact with and view banks and credit unions.”
Geezeo offers over 400 banks and credit unions an integrated suite of online financial management tools and services including its proven Personal Financial Management (PFM) solution. The Geezeo PFM solution is thoughtfully integrated within a financial institution’s online banking platform, giving users a holistic view of financial assets, liabilities, cash flow, goals and budgets. Geezeo’s included Engagement Banking platform offers relevant, data-driven content that helps financial institutions develop online customer dialog while generating growth through acquisition and increased wallet share. For more information, visit www.geezeo.com.
About King Fish Media
King Fish develops integrated campaigns that create an emotional connection between clients and their customers and prospects. Each program is designed to deliver measurable results based on real-world marketing objectives. To effectively deliver branded content, King Fish helps clients Own Their Media Channel® by strategically creating media platforms including branded editorial content, responsive websites, social media campaigns, eBooks, white papers, infographics, online video, as well as live and virtual events. King Fish has created profit-generating programs for companies including Affinion, Ameriprise, Bank of America, BBVA Compass, Boston Market, C&S Wholesale Grocers, Cengage Learning, Fidelity, IBM, Janus Capital, Lightlife, Keurig Green Mountain, New York Life, SUPERVALU, Zappos, and others. For more information, visit www.kingfishmedia.com.